Tomato paste is one of the most widely used seasonings in Iranian cooking, and for this reason, the competition market among different brands of this product is very hot. In this article, we will examine the marketing strategies of famous tomato paste brands to see how these brands have been able to take a significant share of the market in this competitive market.
Marketing strategies in Rab business:
1. Branding:
Branding is one of the most important marketing strategies that famous tomato paste brands pay special attention to. These brands try to differentiate themselves from other competitors by using attractive brand names, logos and unique packaging.
2. Advertising:
Advertising is another key marketing strategy of famous tomato paste brands. These brands try to introduce their products to customers through advertisements in various media such as radio, social networks, and billboards.
3. Pricing:
Pricing is one of the important factors in choosing tomato paste by customers. The famous tomato paste brands try to offer their products to customers at a reasonable and competitive price by using different pricing strategies.
4. Distribution:
Proper distribution of products is another important marketing strategy. Famous tomato paste brands try to make their products easily available to customers by using wide distribution networks.
5. Innovation:
Innovation in products and packaging is one of the ways to attract new customers and retain existing customers. Famous tomato paste brands try to attract customers by offering new and varied products, as well as by using attractive and innovative packaging.
6. Social responsibility:
Social responsibility is one of the factors that has attracted the attention of many customers in recent years. Famous tomato paste brands try to be recognized as an ethical and committed brand by performing various activities in the field of social responsibility.
Result:
The famous brands of tomato paste have been able to take a significant share of the market in the competitive market of this product by using different marketing strategies. By focusing on branding, advertising, pricing, distribution, innovation, and social responsibility, these brands try to satisfy their customers and stay ahead in the competitive market.
Examples of marketing strategies of famous tomato paste brands:
1. Sami brand:
Branding: Using the “Sami” brand name, which is known as a high-quality and reliable brand among people.
Advertising: Use extensive advertising on radio, social media, and billboards.
Pricing: offering products at a reasonable and competitive price.
Distribution: Use of extensive distribution network to reach customers across the country.
Innovation: Introducing new products such as flavored tomato paste and organic tomato paste.
Social responsibility: supporting various social activities such as helping children in need.
2. Golestan brand:
Branding: Use of the “Golestan” brand, which is known as a well-known and long-standing brand among the people.
Advertisements: Using creative and attractive advertisements in different media.
Pricing: offering products at a reasonable price for different segments of society.
Distribution: Using a strong distribution network to reach customers across the country.
Innovation: introducing new products such as low-salt tomato paste and diet tomato paste.
Social responsibility: protecting the environment and using organic raw materials in the production of products.
3. Mahram brand:
Branding: Using the “Mahram” brand, which is known as a high-quality and luxury brand among people.
Advertising: Use of high-quality and artistic advertising in various media.
Pricing: Offering products at a higher price than other brands due to quality and luxury.
Distribution: Using a selected distribution network to reach specific customers.
Innovation: Introducing new products such as Peppery Tomato Paste and Spicy Tomato Paste.
Social responsibility: supporting sports and community health.
4. Tech brand:
Branding: Using the brand name “Tek” which is known as an economical and affordable brand among people.
Advertisements: Using targeted advertisements tailored to different segments of society.
Pricing: Offering products at a lower price than other brands.
Distribution: Use of extensive distribution network to reach customers across the country.
Innovation: Introducing new products such as flavored tomato paste and tomato paste in new packaging.
Social responsibility: supporting national production and job creation.
5. Smooth brand:
Branding: Use of “saf” brand name which is recognized as a high quality and traditional brand among people.
Advertisements: Using simple and friendly advertisements in different media.
Pricing: offering products at a reasonable and competitive price.
Distribution: Use of extensive distribution network to reach customers across the country.
Innovation: introducing new products such as organic tomato paste and salt-free tomato paste.
Social Responsibility: Supporting local farmers and producers.
Conclusion:
The famous brands of tomato paste have been able to take a significant share of the market in the competitive market of this product by using different marketing strategies. By focusing on branding, advertising, pricing, distribution, innovation, and social responsibility, these brands try to satisfy their customers and stay ahead in the competitive market.