The export of fruit juice from Iran, as one of the important parts of non-oil exports, is expanding rapidly. In this article, we will have a look at the export of juice from Iran and by examining the developments of the juice industry in Iran, we will examine the advantages and disadvantages of exporting juice from this country.
History of juice industry in Iran
The juice industry in Iran started in the 1350s with the establishment of Zarin Bazar Company. This company, by using new technologies, was able to achieve significant success with its brands such as barberry and lemon juice. In later times, with the entry of other factories into the juice market, this industry began to grow, and now there are many juice factories with famous brands in Iran.
Developments of the juice industry in Iran
According to the innovations in the field of technology, the juice industry in Iran has seen changes in the last decade. Juice production using advanced technologies can help improve quality, increase productivity and reduce production costs. In addition, the production of more diverse juice and the ability to offer it to consumers in different packages is one of the effective measures for the growth of the juice industry in Iran.
Also, considering the international markets and the increase in consumer demand outside of Iran, the export of juice from this country to major juice exporting countries is considered as a smart solution that helps to facilitate the sales and foreign exchange process.
Benefits of exporting juice from Iran
The export of juice from Iran, due to innovation in production processes and the use of various raw materials, can be highly competitive in the world market and generate high income. In addition, innovation in the production and packaging process can be a competitive advantage for selling products in foreign markets. Various raw materials available in Iran are used to produce more variety in juice products.
Disadvantages of exporting juice from Iran
As in all exports, at least once when we are involved in the ability to leave the country, there are restrictions and problems, the export of fruit juice is also under the shadow of strict and difficult supervision. Therefore, getting the goods out of the country as well as guaranteeing the quality and credibility of the products requires strong efforts. Also, if the private sector is involved in cooperation with the government to promote the export of fruit juice and local resources such as a healthy and young economy use the country’s capacities. The future of the juice industry looks stunning. This includes political reforms, laws and regulations, and government assistance to companies so that they have a better chance of selling in foreign markets.
For example, according to a group of experts, exporting juice to Asian, European and Middle Eastern countries can help the country’s export growth in the long run. Because the markets of these countries are open for products such as juice, and there is sufficient demand in some of these markets.
Finally, in general, gaining a global market for the export of juice can not only help the country’s economy grow, but can also help improve the life of the community and improve the country’s conditions. In this regard, cooperation between the public and private sectors to promote and advance the development and progress of this industry is one of the important indicators of success in this field.
The most important export products in the juice sector
Among the goods exported from Iran, juice is one of the most important export products. Among the destination countries for the export of fruit juice are countries such as Kuwait, the United Arab Emirates, Iraq, Oman, the Republic of Azerbaijan, Georgia and Sweden. In these countries, Iranian juice has been welcomed and has been able to gain a suitable position in the world market due to the benefit of high quality raw materials, low price and innovation in the production process.
Increasing the quality of products
Due to the updating of technologies in the field of juice production, many Iranian factories have been able to apply international standards to their juice by using new processing equipment in the production process. This issue has caused Iranian juices to be highly regarded in the world market and attract more customers.
Promoting the export of juice at the international level
Iranian juice production companies take advantage of the global market for their exports, and in this regard, export promotion workshops, visits to nobles and industrial centers of other countries, and industrial exhibitions at the international level have been launched to define the benefits of juices produced in Iran.
The role of government agencies in export development
The Ministry of Foreign Affairs, the Ministry of Industry, Mines and Trade, the Export Development Organization and other organizations related to exports support Iranian juice factories and provide programs to promote exports at the international level.
Conclusion
The export of juice from Iran, using modern technologies and quality raw materials, is expanding as one of the important parts of non-oil exports. Despite the efforts of the government and the private sector to promote exports, the juice industry in Iran is growing rapidly and can make a big contribution to the country’s economy in the near future.